The goal for this project was to create a coffee brand with a slight whimsical design but still keeping it relatively modern.
Instagram Curation
Curated an instagram that shows advertisements, products, shoutouts, and motivational quotes.
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Research
I first started my project by taking images of the eastern blue star flower found in the midwestern part of the United States.
Sketching
For the sketches there was several different attempts to simplify the shape of the flower. Out of the six iterations I ended up with the second sketch.
Digital Iterations
Tried different typefaces that were calligraphic, sans-serif, and serif
Final Branding
The final logo has a slightly detailed emblem around the main image to help give it some dimension while still being relatively simple. The stem and the center of the flower connecting together gives the illusion of a magic wand. Baloo typeface makes the name easy to read and appear more friendly.
Coffee Beans Packaging
Maintains the branding with text and color. Pattern at the top and end of the label creates more appeal in the design and blends in with the simplistic logo.
Coffee Cup
Storefront Sign
